All advertising,
even business-to-business advertising, preys on four basic principles:
- Fear of losing (desire to win).
- Fear of not being rich (desire to be rich)
- Fear of not being attractive to your gender of choice (desire to be attractive).
- Fear of the world falling apart (desire to make the world a better place).
On that note, the efffect of advertising on people's body images has been in the news a lot lately. But it's nothing new. Check out this Tab
ad if you don't believe me.
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