Wednesday, March 21, 2007

Would GOOG ever buy BOBJ?

The Oracle-Hyperion purchase has sent the world into a tizzy about the remaining players (BOBJ and Cognos). While both IBM and HP have been proposed as potential buyers, I can't help but wonder... Would Google ever buy its way into this market?

Think about it. You're not really doing "Business Intelligence" unless you take all information into account -- not just the sales figures and the inventory levels, but the information trapped in emails, analyst and news reports, and blogs like this one. And you're not really "organizing the world's information" if all you're doing is manually OneBoxing your way into the world of structured data.

  • Think of a Google Analytics/Crystal Decisions Mashup for getting graphical views of related actions - not just your website traffic, but how that traffic translated into regional sales.
  • Think of having a BOBJ report being automatically suggested as you're putting together a presentation about inventory levels in Japan.
  • Think of expanding Google Apps to go beyond email, word processing and spreadsheets – encompassing SaaS business intelligence applications.
With Google's NIH policy, it's unlikely.

But FAST is already tiptoeing around this by saying it's moving into BI from the aspect of search. Google could totally own this if they ever decided they were about more than just advertising.

I'm just sayin'...

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