Be a Mind-Sticker

All advertising, even business-to-business advertising, preys on four basic principles:

1. Fear of losing (desire to win).
2. Fear of not being rich (desire to be rich)
3. Fear of not being attractive to your gender of choice (desire to be attractive).
4. Fear of the world falling apart (desire to make the world a better place).

On that note, the efffect of advertising on people's body images has been in the news a lot lately. But it's nothing new. Check out this Tab ad if you don't believe me.

More happy?

Although the execution of this Pepsi ad is a little menacing as opposed to "fun", it tries to give the same "I'd like to buy the world a Coke" warm fuzzies. The world would be a lot better if we'd launch beach balls instead of bombs.

As for the second ad in the series... I have to admit, I've had days like this in San Francisco. But I'm not sure "More happy" is how I'd describe the experience.