Be a Mind-Sticker

All advertising, even business-to-business advertising, preys on four basic principles:

1. Fear of losing (desire to win).
2. Fear of not being rich (desire to be rich)
3. Fear of not being attractive to your gender of choice (desire to be attractive).
4. Fear of the world falling apart (desire to make the world a better place).

On that note, the efffect of advertising on people's body images has been in the news a lot lately. But it's nothing new. Check out this Tab ad if you don't believe me.