Monday, May 21, 2007

A Day In the Information Life

I thought it might be fun to document a typical day in my information life. Some details have been changed to protect the innocent.

Original goals for today:

  • Dress appropriately for the weather. Accomplished.
  • Find a mid-length, A-line, floral cotton lawn skirt. Not accomplished.
  • Figure out what the heck is going on today with strategic initiative X. Accomplished, I think.
  • Reorganize files to make it easier to find things – both for myself and others. Accomplished, I hope.
  • Follow up on two big contracts-in-progress. Accomplished.
  • Attend BOBJ webex presentation to gather info. Half-accomplished. I got interrupted and have to go visit the site to view an archived version tomorrow, when it’s been posted.
  • Book hotel and airfare for SLA trip to Denver. Accomplished.

I walked in to overhear our lawyer talking about some problem with distribution that was causing an issue with a contract. I spoke to him and followed up in person with two people, got some information, and walked around and updated two more people. Along the way, I found out more information about the status of the contracts.

Since the weather is turning warmer for the last two days, I’ve been looking for a mid-length, A-line, floral cotton lawn skirt. Whenever an email comes in to my Yahoo mail account advertising some sale on clothing, I’ve been checking out the site looking forone. As a note, I have never purchased beachwear, formal wear, sleepwear or casual shoes online, so it drives me nuts to see ads on these things. There’s no good way to shop across sites for clothing items I need – Froogle, eBates, nothing works for this. It’s very frustrating. Measure of success: Find whatever clothing item is of interest to me (summer skirts in the spring, sweaters/wool skirts/boots in the fall) and present it to me so I can order and receive!

Interested in keeping tabs on product announcements, M&A activity, customer wins, and executive job changes involving our competitors and the company that is rumored to be buying us. Also interested in learning about new companies entering our space (unstructured data management). Today, I get this information through Google News and Blog alerts – keywords with names of our competitors and also the phrases “entity extraction” and “unstructured data management”. Sometimes if information is new and exciting, I email it to our “market watch” and/or “exec staff” mailing lists through Outlook. Today I visited the google blog, google enterprise blog, and google tech blog. Nothing of interest there.

I visited the ClearForest site yesterday to see if I could learn more about the Reuters acquisition. (I have a standing Google alert for ClearForest). I also did a google Blogs search, since I don’t have the blogs set to search (I should fix that).

I also comb through sites of our competitors sometimes to see if they have new product data sheets, webinars, white papers, etc. This is tedious, and I’m lucky if I remember to do it once every few weeks, when I have spare time. Some I have on a “page watch” from SD Awareness Server. If I find a new one, I download it, read it, and file it on pubshare for others to see.

Sometimes I annotate them using Adobe Acrobat Pro before I save them. Same for analyst reports of interest (which I generally get forwarded to me from our PR person, who has the analyst login information)

Want to know what accounts our sales team is working on most frenetically, pipeline status, etc. I check this through salesforce.com. Sometimes I cross check salesforce when I get a news alert on an “unstructured data” company – to see if we’re already calling on them or not. When I find an overlap, I email the appropriate salesperson.

In response to a late-night email sent by our CEO, I had to do a call with three execs today. One of them was in the office, the other two weren’t. I could find one guy’s cell but not his home number in Outlook, so I called his cell and then he gave me his home number. The other guy had to give me an alternate land line number, which I wrote on a sticky note. I took notes on that call in my paper notebook, then emailed a summary to them. Later, I had a physical meeting with two other people about it, took more notes in my notebook, and emailed the others about the discussion later. I also worked on revising a presentation related to this area and emailed that presentation to the execs. In a related development, I then visited the Basis, Teragram, Attensity, and ClearForest sites to see if they have offerings for this initative. I copied and pasted the relevant information into an email and sent out.

As another followup, I needed to know what verticals/applications each of their stage 2-5 accounts were in. Some of them were already in salesforce, but for a lot, I had to copy and paste the name of the company into Google, find the company website, and read what they were involved in. I put this information into an excel spreadsheet I was putting together (I had exported the original info from salesforce), but I didn’t actually enter it into the right fields in salesforce; would have taken too long to do that. Wouldn’t it be nice if somehow that field would auto-populate based on the “about” information on their website or something.

I visited expedia to check on airfares to Denver and then booked my flight directly through United.com (after checking out iflyswa.com. I thought maybe Southwest would be cheaper, but no) I then went back to expedia to look up hotels, found a few, went to Trip Advisor to read reviews on them, and then booked a hotel directly with Fairfield Inns. Back to expedia again to check rental car rates, ended up booking directly on Avis.com. This sort of pattern happens every time I plan a trip, usually once or twice a month.

There are a bunch of mails flying into my Outlook today with people complaining about a listserv that I am on being newly “membership restricted”. I should really set an auto-delete on these today, since I keep deleting them without reading them, but I’m too lazy to set that up.

I also spent a lot of time today reorganizing my files in an attempt to make them easier to find. All Inxight-related artwork in one folder, all data sheet source files in another, all presentations in a third. I started out organizing things by topic, but I find more and more that I tend to think of things in terms of filetype first, then topic. Too bad no search engine I have does a good job of finding things. Outlook search is hopeless, and for some reason my Google Desktop search won’t find emails newer than last November. I played around with Koral desktop for awhile; I thought it might be cool, but now that they’ve been bought by salesforce, I’m less enthusiastic. Plus, the free version didn’t have auto-tagging, I had to manually tag. I also reorganized the same fileset on pubshare, making sure to duplicate a lot of stuff on my hard drive that no one else has access to.

I listen to Pandora every day, which recommends new music to me on-the-fly based on what I thumbs-up or down.

I evaluated the UI of an application we’re developing (got a notice in my outlook of its location). Then wrote down my comments in outlook and emailed them to the lead engineer and lead PM.

I also read on Guy Kawasaki’s blog about a new book by Seth Godin about “The Dip”, so I had to go to Amazon.com to buy that. Guy also wrote about a presentation contest on Slideshare.net. I had to go check out the winners, and after seeing the techniques they used, went into powerpoint and reworked my whole presentation to be more “cool” looking.

Oh, and our DirecTivo went belly up last night, so I helped the spousal unit look up error codes. He ended up buying a refurb unit from weaknees. He was going to buy from eBay (where I have standing searches for Disneyland memorabilia, James Foley poetry, and other silly things), but it would have taken too long for the auction to close and then get delivery.

Every day, I go to mercurynews.com to read three comics: Dilbert, For Better or For Worse, and Luann. I visit uexpress.com to read Dear Abby most days, and “Focus on the Family” once a week. I also stumbled on an ethics column there I think I will read every week as well.

I visited MSNBC.com to check up on the latest news. This augments my Google news headlines gadget that I have on my iGoogle page. Although I also have a weather gadget, since my home machine doesn’t auto-login, I don’t use it at night to check the weather. I go to weather.com every night if the weather seems unsettled (ie, not in the middle of summer, but most other times), so I can pick out what clothes I want to wear the next day.

Interesting factoid – I almost never use bookmarks. I either type from memory or use Google to find something again.

I needed to find out how long it would take my mother-in-law to drive from her house to mine, since she was supposed to be at my house at 6 and when I called her at 5:30 she hadn’t left yet. Google maps told me I had nothing to worry about.

My husband IM’d me using Yahoo about car repairs he had done today.

I got a Yahoo IM from a former colleague today asking me if I was free for lunch; I checked my Outlook calendar and I wasn’t, so we scheduled a follow-up phone call instead. It reminded me that I hadn’t checked out his blog in awhile, so I checked it out. Then that reminded me of another blog I hadn’t looked at in a while (Mark Logic CEO blog), so I went and looked at that. Then I read Valleywag, learned about yet another search engine company, and went to go look at their beta site as well as looking at Techcrunch, which was also mentioned in the article.

Later that day, the colleague called me and we chatted for about 40 minutes about a book he’d given me to read and about future opportunities. I took notes in my paper notebook.

I got a Yahoo mail instant alert that an email had come in (I get these alerts every time an email comes in). I glanced at it, saw that it was from my older son’s school, and clicked on it to read it. The email was about participating in a parade that Saturday, so I IM’d my husband to remind me to ask them if they wanted to participate.

Every Thursday, I get a Yahoo email from the public library telling me what library books are due on Saturday. They also alert me when a book I have on hold (which I have to reserve directly thru their website) comes in.

Whew!

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